Target:
Vermont Grand Opening
fun fact:
until 2018, vermonters were traveling to upstate new york to get their target fix on. after 2018, target now has stores in all 50 states of america, leaving vermont, the best for last.
what was our
objective?
The objective of this project was to help launch Vermont’s first Target store and build love for the brand.
This campaign consisted of two phases:
pre-Opening: creating a mobile ‘Camp Target’ experience to to activate at various fall happenings around the community
grand Opening: turn the store opening into a celebration that welcomes all Vermonters near and far to their first-ever Target!
